“When I grow up I want to be a shelf”…a real life example of innovation in delivering the circular economy

Watch now

“When I grow up I want to be a shelf”…a real life example of innovation in delivering the circular economy

Time: ON DEMAND: IDEAS FACTORY

A unique partnership between South African retailer, Dis-Chem with packaging giant TetraPak and retail experience agency, Barrows Global, came up with a unique solution to turn cartons into retail display units. Hear from the partnership involved and learn how innovation can create unique solutions to deliver a circular economy.

Ian Gourley

Ian Gourley

Former Global Chief Creative Officer, Barrows Global

Rodney Reynders

Rodney Reynders

Cluster Leader for Sustainability, Tetra Pak – Greater Middle East & Africa

Mark Norton

Mark Norton

Marketing Director, Dis-Chem

Jenna Bleloch

Jenna Bleloch

Product Manager, Barrows Global

David Roth

CEO of The Store, EMEA and Asia, The WPP Global Retail Practice