In my view…How to embed purpose into your brand DNA

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In my view…How to embed purpose into your brand DNA

27 April, 2021
Time: 14:12 - 14:19

Why are “purpose” and “values” talked about as being so important for successful brands? What have you and your leadership team done to connect your community with your brand? What makes a winning brand in the new consumer landscape?

David Boynton

David Boynton

CEO, The Body Shop

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