Last June saw brands across the globe put a black square on their social media in solidarity with the Black Lives Matter movement. But these brands have since done little to better understand black customers. When a brand gets it right with a black woman, she will put her faith in them for life. But these women are continually being ignored, and brands are losing out because of it. Winning brands build communities, so how can brands connect with black women to create loyalty and consumer spend? Tobi Oredein tells all in this frank and thought-provoking talk.
Founder, Black Ballad
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