Sandeep Verma is Senior Vice President, Commercial at Allbirds and brings a wealth of experience to the business, having spent 16 years leading consumer-facing brands across beauty, FMCG and healthcare. A blue-chip trained disruptor, Sandeep started his career as a graduate of the Procter & Gamble management training program and has a strong track record of digital growth. He joined Allbirds after six years at the helm of Liz Earle Beauty Co, a prestige skincare multi-channel brand where he led an organisation of 900 people. As CEO, he was responsible for driving significant growth and led the 2015 acquisition by Walgreens Boots Alliance for $180M.
As Allbirds’s first European hire, Sandeep joined the team as Managing Director for Europe in 2018, where he was responsible for launching and building the business operations from scratch. In 18 months, Sandeep propelled Allbirds’s growth in the region, launching e-commerce for 28 European markets, opening four bricks-and-mortar stores in London, Berlin and Amsterdam, and growing the team to more than 40 people. Obsessed with consumer insights and the ability to act upon them to create a positive impact on the world, Sandeep also has a passion for building diverse teams, rooted in purpose. Outside of work, he enjoys playing football with his two young boys and is an avid supporter of Newcastle United.